Social Media marketing is a very important part of growing your online web presence. Social Media platforms are great avenues to connect with your audience and direct more traffic to your website. You absolutely should be using social media…but not every platform.
It’s hard to be the best at everything. Actually, it’s impossible to be the best at everything. Consider Russell Wilson, quarter back of the Seattle Seahawks, he had the talent to pursue professional baseball or professional football. He chose football because there was just no way he would be able to be completely committed, focused, and excellent to both at the same time. So while we may not all have what it takes to get into the NFL, the same rule still applies to social media marketing.
Choose one platform and focus all your time, energy, content, comments, and “socializing” on that one platform. Become an expert on how the platform works, build a loyal and interactive audience, and effectively direct traffic to your website. You don’t have to write off all other platforms all together, but one platform should receive 100% of everything you have to give.
Not all social media platforms are created equal. Each platform has its own strengths and weaknesses and is uniquely built for specific industries and audiences. Facebook is not for everyone! Don’t buy in to all the hype or invest thousands of dollars into Facebook ads unless you are absolutely sure Facebook is the best social media platform for your specific business. With that being said, Facebook might be the best for your business, but do your research and be sure of that before investing any more time, energy, content, and money than you already have. Choose a platform that best targets your audience and provides the optimal environment for connecting, sharing, and directing traffic to your website.
CHOOSE BASED ON INDUSTRY & AUDIENCE
Here is a breakdown of five of the most popular Social Media Platforms- Facebook, Pinterest, LinkedIn, Twitter, & Instagram. Based on the information provided below, you should be able to determine which platform will be most effective for your social media marketing campaign.
Facebook– THE EXPERIENCE– Facebook is great for promoting experiences, memberships, entertainment, events, customized one-of-a-kind and unique ideas, political campaigns, religious ideas, or beliefs that lean one way or another. The simplest and quickest way to determine whether or not to use Facebook is to use this tool http://isfbforme.com/. Perry Marshall, one of the leading online marketing experts, created this tool specifically for you to determine Is Facebook For Me? It’s 10 multiple choice questions and it takes about 60 seconds to fill out. Basically, if you score anything less than an 8 then Facebook is NOT the most effective social media platform for your business. If you score is an 8, 9, or 10, by all means, use Facebook to your every advantage!
Pinterest– THE END RESULT– Pinterest is image focused. So first and foremost, if you want to use Pinterest then your web content should be filled with beautiful and eye catching images. This is a great platform for any industry focused on make-up, beauty, fashion, food, DIY projects, video tutorials, and everyday living. Consider using Pinterest if you are a blog site or retail site that focuses on people’s day to day needs, hobbies, and interests. Pinterest isn’t really about promoting relationships as it is about promoting the idea, the project, the how-to, the DIY, the process that leads to the end result.
LinkedIn– BUSINESS PROFESSIONALS- LinkedIn is a professional networking platform focused on business relationships and is the ideal platform to connect with your network by sharing relative and applicable information, articles, promotions, and events. LinkedIn is also used to post job positions & opportunities as well as find business partners & investors. LinkedIn is great for establishing and building relationships within the business world that are centered around products, ideas, services, advice, and opportunities.
Twitter– SHARING INFORMATION– Twitter is topic oriented and a great way to share information with others who are interested in the same topic(s). Tweets are limited to 140 characters, so information is short, simple, and direct. Twitter is great for sharing information but not necessarily for selling or converting customers.
Instagram– PERSONAL CONNECTION– Instagram uses images to connect with your audience on a more personal and behind the scenes level. Relationships and networks are created through the use of posting and sharing pictures. Show your audience that behind your products and business are people with personalities. Use Instagram to build your brand and reputation but not to directly promote your products and services or share advice and articles. Share snapshots of moments in your day to day life to establish personal connections.
Don’t just jump on any bandwagon and choose whatever social media platform seems to be the most popular. This isn’t a popularity contest, this is a strategically calculated and researched decision. Choose ONE social media platform that BEST targets YOUR audience and industry.