How Small Businesses Maintain Fresh Website Content

By October 27, 2014 No Comments

Keeping your website content fresh and up to date is one of the most important aspects of your website, and small businesses websites are no exception to this rule.

It’s a common misconception that website content should only be maintained if your business is in a specific type of industry like a magazine, newspaper, or retail store. The reality is if your business has a web site then it needs to have fresh content, no matter your business industry.

Maintaining fresh content is so crucial because it establishes a relationship with your customers and gives them a reason to come back, sets the precedent that you are a growing, active, and innovative company, and ensures that your site is indexed regularly by search engines. This all leads to increased traffic, website growth, and ultimately increased business success.

Your website is a business tool… use it.



Offer exclusive online discounts that can only be found on your website. Give them a reason to visit your site and then hire your services or buy your products.


Educate your customers and keep them up to date with what’s going on with your business. Write about your latest products and services, benefits & fundraisers, campaigns, and recent community involvement.


Establish a personal connection with your customers with commenting systems and open forums for your customers to ask questions and communicate with you and your other customers. Create a network that builds customer-business relationships.


Know what your customers want. A great way to keep in touch with your customers and establish a solid relationship is to value their input by offering surveys to find out what they like, don’t like, and what ideas that might have.


Promote customer loyalty by providing incentives to your customers through contests and giveaways. Give your customers the chance to win a free product or service if they follow you on Facebook, share a promotion with a friend, or sign up for your newsletter.


Visually stimulate your customers. Show off some of your latest projects by uploading pictures, share a video of the local news station interviewing your company, promote your latest commercial, provide access to view informative or educational materials concerning your industry.

Update your website content in a way that directly benefits your business and connects with your customers. Don’t allow your website to just sit on the web looking the same month after month, year after year.