Keeping your website content fresh and up to date is one of the most important aspects of your website, and small businesses websites are no exception to this rule.
It’s a common misconception that website content should only be maintained if your business is in a specific type of industry like a magazine, newspaper, or retail store. The reality is if your business has a web site then it needs to have fresh content, no matter your business industry.
Maintaining fresh content is so crucial because it establishes a relationship with your customers and gives them a reason to come back, sets the precedent that you are a growing, active, and innovative company, and ensures that your site is indexed regularly by search engines. This all leads to increased traffic, website growth, and ultimately increased business success.
Your website is a business tool… use it.
HOW TO KEEP YOUR WEBSITE UPDATED
SALES & PROMOTIONS
Offer exclusive online discounts that can only be found on your website. Give them a reason to visit your site and then hire your services or buy your products.
ARTICLES & BLOGS
Educate your customers and keep them up to date with what’s going on with your business. Write about your latest products and services, benefits & fundraisers, campaigns, and recent community involvement.
Establish a personal connection with your customers with commenting systems and open forums for your customers to ask questions and communicate with you and your other customers. Create a network that builds customer-business relationships.
Know what your customers want. A great way to keep in touch with your customers and establish a solid relationship is to value their input by offering surveys to find out what they like, don’t like, and what ideas that might have.
CONTESTS & GIVEAWAYS
Promote customer loyalty by providing incentives to your customers through contests and giveaways. Give your customers the chance to win a free product or service if they follow you on Facebook, share a promotion with a friend, or sign up for your newsletter.
GRAPHICS & VIDEOS
Visually stimulate your customers. Show off some of your latest projects by uploading pictures, share a video of the local news station interviewing your company, promote your latest commercial, provide access to view informative or educational materials concerning your industry.
Update your website content in a way that directly benefits your business and connects with your customers. Don’t allow your website to just sit on the web looking the same month after month, year after year.