Danger! Your Search Engine Rankings Could Be Affected!
As of January 1st 2017 SSL Encryption is now a ranking factor in Google’s Algorithm. What does this mean? It means Google is now penalizing any site that doesn’t provide a SSL secure connection. Have you ever noticed the green padlock next to the URL? That green padlock means that the website you are using is secured using some sort of SSL encryption. This means if you submit a contact form or an online donation all the data sent over the web is encrypted. Without SSL encryption any information you submit through a web form is not encrypted and is very unsafe.
How will this affect your search engine rankings?
Check your website for yourself. Do you see the green padlock? Does your website url read http or https? If your website is not encrypted it will be penalized in Google search. That means secure websites will receive favor over sites without SSL encryption. This is great news for secure sites but extremely bad news for non-secure sites… if you don’t have a SSL secure website you should look into having it updated right away.
What should you do if your website is not SSL secure?
If you have a web developer contact them immediately and ask what they can do to install a SSL certificate on your site. If you don’t have a web developer and only a web host you can try asking your host if they can install an SSL certificate. For quality SSL we recommend GEOTRUST certificates or if you prefer the new free option, check out Let’s Encrypt. If you need assistance adding an SSL certificate to your website find a web professional in your area.