Goal setting has always been a challenge for me. I pretty much suck at committing to anything. Except for the big important stuff like God, marriage, and family. But everything else…I’m terrible. Going to the gym, diets, routines, reading plans, eating healthy, pretty much anything. I am an 80/20 girl through and through. I can commit to something 80% of the time. Like eating for example, I eat healthy 80% of the time, I workout 80% of the time, I read 80% of my book, I’m on time to 80% of my meetings. I’ve just never been an all in 100% kind of person. It stresses me out. I can’t even commit to a 7 day teeth whitening kit. By day 4 or 5 I’m done or I only manage to do it every other day, which I’m pretty sure just defeats the purpose.
So when it comes to setting goals, I get a little freaked out. I’m afraid to define any real goals because what if I can’t reach them? What if I can’t commit to them? So in the past I’ve never set any specific goals. But as an entrepreneur that’s pretty much the worst thing you can do. You have to know where you’re headed if you want to actually get there. This past year was the first year we really set goals for our business. And you know what? Not only did we meet our goals but we exceeded them. Once we started defining goals and writing them down did we actually start to see a change. It’s amazing what setting goals and actually writing them down can do for your ability to focus and follow through.
So as 2016 ends and 2017 begins, I’m excited! I took time to think about what it is that I really want to accomplish, wrote it down, and then started to take action steps to move towards meeting those goals.
The key to goal setting I’ve learned is the more specific the better. So instead of setting a goal like “this year I’m going to grow my business” we set an annual revenue goal followed by how we were going to actual achieve that revenue goal. Instead of setting a goal like “this year I’m going to be more active on social media” we defined how often we are going to post and what kind of content we are going to produce. Once we did that we got to work on actually producing the content so that we could post as often as defined in our goal.
And little by little it’s those small steps that will set the course for our year and set us up to actually achieve those goals.
As I look back on 2016, our growth wasn’t because of one major decision but a series of mindset shifts and small steps that completely transformed the way we think, the way we act, and thus the entire outcome of our business.
What we do today really does affect what happens tomorrow. It all starts with being intentional. Being intentional about growing your business and moving forward starts with setting a goal so that you know what direction to move towards and what actions to take.