Website Pitfalls You Need to Avoid

By December 9, 2014 No Comments

As a business owner there are some website etiquette rules that are important to keep in mind. Your website is potentially your customers’ first impression of your business. Don’t lose a new customer due to these common mistakes.

1. Flashy Design. Consider how long your content will take to load on any type of screen, especially a mobile screen. The more animation, flash, and high resolution images are used, the longer it will take for your website to load. Most people are impatient and if the load screen is longer than 5 seconds, you may have just lost a potential customer.

2. Overcrowding. Keep your website clean, simple, and professional. Don’t overwhelm your visitors with a bunch of content screaming in their face. Information is good but too much is a turn off.

3. Pop-Up Screens. They’re about as welcome as someone just walking right into your house. It’s an invasion of personal choice. Let your customers decide what they want to see and when. If they’re interested then they will click and if not then it’s your job to respect their choice. Your website is an invitation not an interrogation.

4. Automatic Play Videos. This falls along the same line as pop- up screens. Don’t scare your customers with a video that starts playing when they were busy looking at something else. Allow them to push play when they are ready to push play.

5. Broken Links. This seems like a no-brainer but it’s a common problem. Make sure every link and menu links to the correct content. If you don’t have something for that page, then don’t activate the link until it’s ready. Broken links gives off an air of carelessness, like you just didn’t want to take the time to make sure everything was working correctly. The littlest details matter.

6. Static Websites. A static website is the opposite of a responsive website. With the use of mobile devices on the rise, it’s important to understand the power of the mobile market. Static websites are in the past and are no longer an acceptable way of marketing your businesses. All websites should conform to whatever screen size they are displayed on. There is no exception to this rule.

7. Outdated Content. Avoid letting your website become stale. Find ways to add new content on a regular basis through the use of images, articles, surveys, promotions, & videos.

8. Not Using CMS. The trend used to be that if you needed new content added to your website then you would send it to your web developer and they would add it for you; which meant that sometimes it was a long and painful process to add new content. Using a Content Management Systems means that you can easily update, organize, and maintain your website on a regular basis. Web developers should be used, but not for content management, that’s your job.

9. Weak Call to Action. A call to action is when you ask your customer to do something specific. The trick is you aren’t asking them to do whatever they want, you are asking them to do something specific like hire your services, buy a product, sign up for your newsletter, follow you on Facebook, become a blog member, etc. Know exactly what you are expecting your customer to do and then be specific and be clear. Websites are not about leaving things to chance.

10. No Target Audience. Who are your customers? What are they interested in? How old are they? Where do they live? If you don’t know, then you have a problem. You should be able to answer every single one of these questions and then edit your website, writing, sales, keywords, images, products, and services, accordingly.

Set standards for your website, respect your customers, have a target and a strategy as to how to reach it, understand your mobile surroundings, and use your website as an effective business tool. Don’t fall into these common website pitfalls.