7 Tips For Creating An Effective Email Marketing Campaign

Did you know that  2.4 billion emails get sent every day? That's a whole lot of emails, and the average open rate for an email is only 21.33%. So you really have to grab your reader's attention and entice them to open your email right from the start. 

Creating an effective email marketing campaign is a difficult task. You have to provide your readers with unique, engaging, and valuable content so they'll be encouraged to work with you. 

But how do you even start putting together an email marketing campaign that works for your small business?

Today, we'll walk you through seven tips that you can quickly put into practice for your email marketing campaigns. Start getting more clients by implementing these email marketing tips for small businesses.

Set SMART goals

The first step to any great email marketing campaign is to lay out SMART goals for your campaign. 

What is a SMART goal?

A SMART goal is a goal that's:

• Specific
• Measurable
• Achievable 
• Relevant
• Time-sensitive

Having SMART goals set up before you start putting together your campaign will help you steer your campaign in the right direction before implementing it. 

SMART goals allow you to focus on your campaign's pain point. For example, if you want to gain more clients with your campaign, then your SMART goal could be ten new clients in a month. This is specific, it's easily measured, it can be achieved, it's relevant, and it has a time limit - one month. 

This goal will allow you to focus your efforts on gaining ten new clients, and when you've achieved this goal, you'll feel great and inspired to continue producing excellent email marketing campaigns. 

If you don't set any goals, then it'll be next to impossible to figure out if your email marketing campaign was worthwhile or if you achieved anything with it. 

Create an email list

Creating an email list is the second step to building a brilliant email marketing campaign. By having a list full of eager, interested, and relevant potential clients, you'll be able to easily entice them to check out your products or services with your emails. 

When you create targeted email lists, you'll be able to collect information on your audiences and segment them based on their location, interests, gender, demographics, and much more. 

Segmenting your email list helps you understand the different audiences you're attracting and lets you target specific groups depending on their unique, individual interests. 

Segmentation will ultimately result in a higher open rate too, and you'll generally see more conversion rates from emails explicitly tailored to specific audiences. 

Use personalization in your emails

Personalization is a great way to get clients interested in what you have to say, and it makes the email mean a lot more to them when they read it. 

The days of sending out an email to thousands of email addresses hoping that at least one person would open it are long gone. Nowadays, your viewers want a more personalized experience. 

Having personalized subject lines and adding their first name to the top of the email will improve your conversions. 

72% of consumers only interact with personalized content, and 84% of customers say being treated like a person, not a number, is crucial when buying online.

Once you've got the basics of personalization down, you can throw in a few curveballs. Offer personalized deals, imagery, or calls to action based on customer data. 

Your clients will appreciate being treated as part of the family instead of just another sale. 

Always provide your readers with valuable information - don’t just sell to them

You can't just slap some text on a page, add a CTA and ship it off to all your potential clients. You have to compose emails that your readers will find interesting. 

If your potential client opens up an email and all they see is sell sell sell, then they're not going to be very impressed with the content they're receiving. They might even click unsubscribe and walk away from your company - forever. 

So, don't lose valuable clients by writing bad emails. Instead, compose emails that are full of relevant and valuable information. By providing your audience with interesting information, they'll happily consume the content you've provided. They might even be convinced to check out your services by the end of the email. 

Write an attractive headline

Your headline is key to improving your open rate and getting more people interested in what your email has to offer. No matter how good the content of your email is, if you don't have an excellent, irresistible headline, then your viewer simply won't open it. 

Readers need to be enticed to see what you have to offer from the moment they set their sights on your subject line - so make it enjoyable. 

Here are a few things to keep in mind when composing a fantastic subject line:

• Create urgency, use scarcity
• Personalize it 
• Use emojis 
• Make it irresistible
• Sum up what your email is saying in one sentence

Always include an irresistible CTA

If your email doesn't have a clear call to action (CTA) at the bottom, what was the point of sending it?

You want to get more clients through the door, right? Well, make sure you tell them precisely what to do next at the bottom of your email. 

They've read everything you had to say, they've engaged with your content, they've learned about your new product or service, and if they reach the end without knowing what the next step is - they'll just close the email. 

Give them a direct link to either the service or product page you were talking about, or tell them to contact you for a free quote or consultation. 

Use analytics to track how well your campaign is performing

How will you know if your email is doing well if you don't use analytics to track its performance?

You won't!

Always check in with your analytics to see how each email is doing. You can check the open rate, see what links were clicked on, and look at how long people opened your email. 

From here, you'll be able to see what kinds of emails are doing exceptional and what ones are failing miserably. This way, you can improve what's not working and help get even more clients through the door. 

We hope our blog on developing an effective email marketing campaign has helped you figure out exactly how to set up an email marketing campaign that works for your business.