Can Blogs Attract More Local Business To Your Website?

Growing your business online and attracting more local clients can be difficult at the best of times, but one of the best (and most cost effective) ways to attract and engage with new local clients is to blog. 

Having a blog on your website and regularly updating it with interesting and valuable content can build consistent traffic for your small business. Blogging can attract new customers, improve loyalty in your current customer base, and help you become a leader in your industry. 

Today we're going to show you five fundamental ways blogs can help your company get the attention it deserves and attract more local business in the process. 

Regular blogging improves your Search Engine Optimization (SEO)

If you're blogging regularly and providing your audience with articles filled with relevant and helpful information, then you will enhance your SEO (search engine optimization). 72% of online marketers claim that content creation is their most effective SEO tactic.

When you write blogs, you want to answer questions the people in your niche and your audience are asking. So, when Google sees that you have a detailed blog post answering their questions, they're going to push your blog to the top of the search results. 

Having a series of blogs and articles full of relevant keywords that quickly attract the attention of Google is exactly what you need to get seen online. 

Plus, if you target your keywords, blog titles, and descriptions towards local specific problems, your blogs will appear in local searches too. 

The more your blogs appear for your audience, the more likely they'll read them and consider buying from you or hiring you. This alone makes blogs a fantastic way to attract more local clients.

 

Blogging shows your audience that you’re an expert in your niche

When you write blog posts for your audience, you're showing them that you know a lot about what you do. 

You know all the tips and tricks of the trade, and you're an expert when it comes to giving advice or coming up with solutions related to industry problems. 

The more blogs you write and the more you show your audience the depths of your expertise, the more they'll come to realize that you're the go-to person for their needs. 

Blogging can also help improve your credibility online

Being seen as the expert in your industry also increases your trust and credibility. 

Blogs are rated the 5th most trustworthy source for learning about topics and gathering information. So, by frequently blogging, you'll build up trust, and your audience will come to see you as an authority figure within the industry. 

This means that when they want to sign up to your services or services like yours, you'll be on the top of their list. 

Trust isn't an easy thing to establish, but as soon as a reader realizes how much knowledge and experience is available through your business in the form of your blog, they'll trust you. 

This trust will eventually lead them to become a customer, as 81% of customers say they have to trust a company before buying from them. 

Blogging helps you to build a community around your business

For many small businesses, when they think of blogging, they usually centre everything around what they can do for their potential clients, but there are more advantages to blogging than you think. 

With blogging, you can create a lot of networking opportunities. Every town and city has a collection of trustworthy and valuable blogs, but some stand out more than others as their industry’s go-to destinations for reliable information. 

These blogs are often the ones that feature a lot of other local companies, as well as updating their blog on a weekly basis. They're the ones that have serious partnership opportunities. 

By getting featured on blogs like this, you'll be able to expand your reach and develop strong proof points for your own content. 

Simply observing what these blogs are posting about can give you new ideas for future blogs too. 

Blogging Also Helps With Link Building

If you can continue to build a strong network thanks to your blogs, you'll be able to produce high-quality links for your website. 

Backlinks do wonders for your website as they help improve SEO and get your website seen more by Google. 

Don't forget to offer to link to blogs you read too. By linking to other blogs, you can establish strong connections with other people in your industry.

Blogs show how you’re different from other companies

The internet is a vast place. There are thousands upon thousands of websites and companies online, and that's just in your industry alone. 

To help you stand out from the crowd, it's essential to differentiate your company from your competitors. One of the ways to do this is by having a consistent and regularly updated blog. 

Your blog tells a lot about your company. It highlights your brand voice, shows your audience your unique qualities, and presents your business as the expert. 

All this helps you differentiate from your competitors so you can be the one your audience wants to work with when they think of your company's services. 

Blogs drive long term results

The best blogs answer questions that people are dying to know the answers to. These questions will be asked in the future by new people to the area and other companies that are fresh on the block. 

By writing blogs that have evergreen content in them, you'll be able to use them for years to come. They'll continue to bring traffic to your website down the line and you'll continue to provide valuable information to a new group of potential customers. 

You can also reap the long-term rewards of blog posts by writing guides and how-tos. These types of blog posts can quickly be sent to confused clients looking for more detailed explanations on some of the topics you might have covered in meetings. 

Your blogs will continue to drive results because, unlike some social media platforms, your posts don't get buried and lost after a couple of days. They instead continue to appear on the search results for relevant keywords. 

We hope we've helped you discover how setting up a blog can help improve your online presence, gain more traffic, and attract more local business to your website. 

Start piecing together the perfect strategy for your content marketing today and begin your journey to receiving more high-quality traffic of local website visitors. 

Our team is the right choice to help you out if you need some assistance with all that. We're masters at enhancing the visibility of small businesses online, and we can help you reach the top of the search results in no time at all. 

Start thriving online with some help from our team - get in touch today.