Brand Clarity
If your team is misaligned, your marketing is scattered, or your message just isn’t connecting—it’s probably not a tactics problem. It’s a clarity problem.
A Lack of brand clarity is keeping you stuck
You’ve Outgrown Your Brand. Now What?
You’ve built a successful business. You’ve hired people, grown your customer base, maybe even launched a few marketing campaigns. But things aren’t clicking like they used to. Your website doesn’t reflect who you are anymore. Your team isn’t aligned. Your message feels scattered.
This isn’t about getting better at marketing.
It’s about getting clear—so your brand, your team, and your message actually work together.
That’s where we come in.
Brand Clarity Is The Foundation For Everything
What's Included In Our Brand Clarity Engagement?
This isn’t just about buzzwords or mission statements. We walk alongside your leadership team to build a practical, usable strategy that fuels your growth, simplifies your decisions, and aligns your people.
Here’s what we uncover and deliver:
1. Brand Purpose & Mission
Brand Purpose: Why your company exists beyond making money.
Mission Statement: What you’re trying to accomplish through your product or service.
2. Core Values & Internal Alignment
Core Values: The principles that guide your culture and decision-making.
Work Style: How your team operates—its rhythm, vibe, and pace.
Winning Personality Traits: The character traits someone needs to thrive at your company.
Non-Negotiables: The behaviors and attitudes you don’t tolerate—ever.
3. Company Culture & Team Experience
Employee Expectations: What your people can count on from leadership and the work environment.
Recognition & Rewards: How you celebrate wins and reinforce the right behaviors.
Conflict & Communication:
How your team navigates tension, gives feedback, and builds trust.
4. Brand Experience & Customer Promise
Core Offerings: What you do best—and how you deliver it.
Ideal Customer Profile: A deep dive into your best-fit customer(s)—who they are, what they value, and how to reach them.
Customer Pain Points: The real problems they’re facing—and how they describe them.
Unique Differentiators: What sets you apart in your industry, in ways that matter to your customer.
USP (Unique Selling Proposition): A single, clear statement that communicates why your brand matters.
Brand Promise:
What your customers can expect from you—every time.
5. Messaging Framework
Messaging Pillars: 3–5 core themes that anchor your content, sales messaging, and internal communication.
Brand Voice & Tone:
How your company sounds—so every message sounds like it came from the same team.
6. Your Brand Clarity Guide
We package all of this into a custom Brand Clarity Guide—a practical tool you can use to:
- Train your team
- Write your website
- Launch campaigns
- Hire the right people
- Lead your business with confidence
Who This Is For
- Companies with 25–150 employees
- Owners and leadership teams frustrated by scattered messaging or misaligned culture
- Businesses who have outgrown their original brand or website
- Organizations struggling to attract and retain the right people
- Teams who want to lead with purpose, not just react to growth
Our Brand Clarity Process
Free Consultation
A no-obligation call to discuss your challenges and determine if Brand Clarity will benefit your business.
Done-For-You Brand Clarity
A 2-hour virtual workshop that feels like an easy conversation that results in us delivering your unique brand & culture profile. You talk. We clarify and deliver for you.
Tailored Solutions
You receive the tools and guidance to implement brand clarity throughout your organization to help you transform your Sales & Marketing, Recruiting & Hiring, Culture & Engagement.
Josh and Amy were really awesome, they will spend several hours learning about you and your business and then helps you implement several core concepts into your company. The concepts have proven vital for helping my company progress. If you are looking for value and want to grow your business I would highly encourage you to use them.
Seth Haak
Five Talents Realty
We have been so impressed working with Josh, Amy, and their team from the very start. When I spoke with Amy she was so professional and "spoke my language" if you will, with a message that a brand is not just a logo but it is what a company values and the people it employs. Without the right brand messaging and having a firm grip on WHO we are and why we exist, nothing else would matter much. I was impressed with the clarity and depth of knowledge. She presented to, worked with, and guided our company leaders into identifying and defining our company strategic anchors and core values - they were already there but we had never taken the time to define them and package them into a comprehensive yet simple framework which we can now use in hiring, training, and developing our employees and using throughout our marketing materials to help connect our clients with us. Amy is an AMAZING facilitator! Amy worked with us on our Brand & Culture Profile to help us communicate our values and strategic anchors more clearly with our clientele. She really captured the heart of our business. I highly recommend them for any business looking for real professionals who are personable, communicative, creative, and skilled in marketing.
Jerrica Seilstad
JK Property Management
Josh and Amy are absolutely wonderful to work with! They took the time to get to know our organization so they could provide us with the most appropriate resources and tools. Josh and Amy go above and beyond with our needs are always very responsive.
Nicole Thomas
Well Pared
Josh & Amy are masters at what they do. They are amazing! Amy was full of so much knowledge when it came to how I could market my business. There is so much I didn't realize that Amy showed me. It was time well spent. Amy thank you so much for sharing what you know and all the knowledge you have. I recommend this company to anyone that would like to grow their business and be a success in what you do.
Bill Darnell
American National Insurance
Josh & Amy have been instrumental in the growth of my business. They are both committed into providing their clients the best possible service. I have never met a team like them that actually cares so much for their clients growth as much as they do. They are very personable and down to earth. They have impeccable integrity and are very honest. They are hands down the best in the business!
Marcus Serrano
Marcus Serrano Life Photography
I have had the pleasure of working with Josh and Amy on behalf of two organizations, Rocky Mountain Treatment Center and Alliance for Youth. Bottom line results are the key, and no one better than Josh and Amy at driving results, but what sets them apart is their approach, they take the time to understand your mission, your services, and your goals. They generate and bring to life ideas you never would have thought of, and they always go the extra mile to ensure you succeed in meeting your goals. I would highly recommend them to anyone looking to take their business to the next level.
Thomas Risberg
Alliance For Youth
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