5 Of The Best Digital Marketing Tools For Small Businesses
Digital marketing offers many excellent benefits for small businesses. You can promote your brand easier, target a specific audience, generate leads, and win more local customers.
Digital marketing, also known as online marketing, refers to all marketing efforts that take place online. With the industry predicted to reach $786 billion by 2026, digital marketing is here for the long haul.
But if you want to create a successful and powerful digital marketing strategy, you'll need the right digital marketing tools.
There are many great marketing tools for local businesses, but finding the right options for your business can seem daunting when you've never used them.
To help you, we've broken down a few of the top digital marketing tools that would be a great addition to any marketing toolbox. We've also added a suggested platform for each to get you started!
1. ClickUp For Project Management
Project planning is necessary for every digital marketing campaign.
Project management software is an excellent small business marketing tool as it helps you keep track of your company's digital marketing campaigns, allowing you to stay organized, efficient, and productive.
With a good project management tool, you can handle marketing plans, reports, strategies, and other files all in the same place.
Project management tools ensure your project's work is completed as expected. In other words, it allows you to manage and monitor projects every step of the way.
ClickUp is one project management tool that aims to make your business life easier. It achieves this by making it simple to:
- Track everything between project planning and project completion
- Have teams collaborate with one another
- Allocate tasks to the right people
ClickUp is a digital marketing tool that can be used in its simplest form. But the impressive software also offers over 1000+ apps to help with task management, time management, team collaboration, and reporting.
2. Klaviyo for email automation
As a small business owner, email marketing offers a simple, fast, and affordable way to reach your customers.
To make things even more straightforward, you can automate your email marketing to send the right message to the right people, at the right time.
This simply means email automation allows you to create personalized messages for your clients and customers. This way, you send them the tailored content they'll want to read.
Email automation is a crucial part of turning leads into customers. It also allows you to stay in touch with current customers regularly and to keep them up to date with the latest products and promotions.
There are many popular email automation tools on the market, with one of the most popular choices being Klaviyo.
Not only does Klaviyo deliver personalized experiences across email but across various other marketing channels like SMS.
3. Hootsuite For Social Media
Social media marketing is a great way for small businesses like yours to connect with customers and share your service with the world.
Social media posts can introduce your business to hundreds of thousands of potential new customers. You can use social media to engage directly with your followers and learn about their wants and needs from your company.
When running your brand's various social media pages, keeping all your accounts and information organized in one place can help you maintain a consistent tone of voice across all platforms.
Although it may seem intimidating for small, local business owners, there are plenty of online marketing tools to help make the process smoother.
Hootsuite is the perfect example of a social media management tool that lets you create, schedule, publish, and manage your social media from a single dashboard.
4. Surfer For Search Engine Optimization (SEO)
Search engine optimization (SEO) is a vital part of digital marketing for small businesses.
The role of SEO is to increase your company's visibility to potential customers on search engines such as Google. SEO includes optimizing your website's content and carrying out keyword research.
Having access to an SEO tool that is fast, accurate, and reliable to use will help strengthen your SEO strategy.
Surfer SEO is one excellent example of an SEO tool that can help you with the correct word count, keyword frequency, FAQs, and headings to use in your content.
Surfer SEO is easy to use, making it the ideal choice for those starting in the SEO world.
5. Slack For Communication
When it comes to creating a successful digital marketing campaign for your small business, communication is key.
Good communication helps to ensure your team members are on the same page and working towards the same goal.
Slack is a popular communication platform and a great choice when choosing small business marketing tools.
It helps bring a team together in one place so you can easily discuss a shared goal, project, or initiative.
Slack is also a great user-friendly choice for working on desktops, mobiles, and tablets. This makes it easier for you to keep up to date with projects and team members on the go.
Digital marketing is a powerful tool for small businesses. We hope this blog has given you some helpful insights into the types of digital marketing tools that can make your campaigns a success.
If you're looking to win new customers and make your business thrive with high-quality content, then our digital marketing team would love to help.
At 406 Marketing, our talented team has years of experience helping small businesses like yours expand their reach in the online world with a premium content marketing strategy.
We'd love to work with you too.
Reach out, and we'll get the conversation started!