6 Simple Things You Can Do To Improve Your Website's Conversion Rate
Getting a steady stream of visitors to your website may seem like a big achievement, but the truth is - it's only half the battle.
Website visitors are relatively meaningless unless they take action, whether that’s giving you a call, filling out a contact form, making a purchase, or signing up for your newsletter.
If you want your small business to succeed, you'll need to focus your attention on your website conversion rate, i.e. the ratio of visitors to your website that take the action you want them to.
This means turning your attention towards conversion rate optimization (CRO). CRO involves making improvements to your website so visitors want to stick around and do business with you.
In this blog, we've shared our six pro tips for optimizing your website conversion rate to make your website work better for you.
Ready? Let's go!
1. Make sure your content is valuable and easy to read
Excellent website content attracts visitors to your site and guides them towards your end goal.
To improve your conversion rate and reach your goals, the content on your web pages must be written with your site’s visitors in mind. This means speaking directly to your target customers, addressing their problems, and offering a solution they simply can't refuse.
A good content writer will be able to identify your brand's unique selling points (USPs) and describe them in a way that is well-written, straightforward, and easy to understand.
It's also a good idea to have a mix of content available on your website to appeal to different users. A variety of quality content, including videos or images, will provide an enjoyable user experience for all.
2. Easy Website Navigation
According to a recent Komarketing survey, 37% of users say that poor navigation and design makes them leave websites.
To prevent users from racing for the back button, you'll want to make sure your site has a simple, organized navigation. Think of your website's navigation as a road map to direct visitors to various pages and information on your site.
This roadmap is essential in encouraging visitors to browse your content, learn about your brand, and, most importantly, take the action you want.
If you're wondering how to improve your website's navigation, consider the following steps:
- Keep it consistent
- Divide categories clearly
- Make all navigation elements clickable links
- Use accurate navigation titles
- Ensure every clickable image has ALT text
- Ensure your search feature works
3. Have a Clear Call To Action (CTA)
It's pretty hard for users to take action if they have no idea what that action is.
Your call to action (CTA) should motivate your audience to take real steps toward becoming a customer or client.
There can be multiple CTAs on a page if there are multiple options for the user to convert.
For example, website homepages usually have multiple CTAs that lead them to your various service or product pages, depending on what they want to know more about.
Tips for creating a strong CTA to help improve your site's conversion rate include:
- Kick off your CTA with a strong command verb (buy, get, sign up, order)
- Take advantage of FOMO (don't miss out, last chance, sale ends)
- Tell your audience what's in it for them (call today for your free consultation, receive a 10% discount)
- Use persuasive language (save money, lower rates than ever before)
- Make it visible (Your CTA should be the most noticeable element on the page)
4. Include A Contact Form
Including a contact form on your website gives customers a simple way to reach out.
Contact forms are more effective than simply sharing your email address. Visitors can contact you there and then and don't have to worry about writing an email.
To create a contact form that converts, keep it simple. Avoid including too many fields, as this can be overwhelming and turn people away.
According to a study by QuickSprout, a contact form with only three fields saw a conversion rate of 25%. The average conversion rate was reduced to 20% in forms with up to five fields and 15% with more than six.
After adding your contact form to your site, make sure it's working by sending a test submission.
5. Include Social Proof
Did you know 89% of consumers check a company's reviews before making a purchase?
If potential customers aren't sure about your product or service, they'll often look around and see what other people think about your brand.
If you want to prove that you're a trustworthy brand with plenty of happy customers, include a social proof section on your website.
Social proof can increase conversions by showing customers how popular a product or service is
There are many different ways you can include social proof on your website, including:
- Testimonials
- Endorsements
- Press mentions
- Data and statistics
- Social media shares
- Client and partner logos
- Awards, certifications, and memberships.
6. Analyze Visitor Data
Tracking visitor behavior, and data is another way to help improve your site's conversion rate.
By regularly checking your average website conversion rate and visitor analytics, you can keep up with what works well and what doesn't.
If you dig through your analytic tools, you can discover a lot of helpful information about your users. You can see their age, gender, and location. This can help you plan future content for your website that will appeal to your audience.
You'll also be able to examine visitor bounce rate. This is the percentage of people who have viewed a page and bounced off or left the site. This is a great metric to understand what your website's page visitors like and dislike.
Your analytics will give you an overall bounce rate for the performance of your whole website and individual pages.
From improving your website's navigation and ensuring all your content is clear and easy to read, you can take many steps toward improving your website's conversion rate.
Boost Your Website's Conversion Rate With 406 Marketing
At 406 Marketing, our talented team of digital marketers has years of experience helping small businesses like yours expand their reach in the online world.
Our professional and reliable website support services include website optimization, website edits, monthly analytics, updates, SEO, and more.
If you'd like to discuss an in-depth strategy for improving the average conversion rates for your website, eCommerce site, or landing pages, we'd be happy to help!