Answering your customers’ questions can be challenging at times, but it can be a lot less challenging if you have a website designed to answer the questions you receive the most. There are multiple benefits to making sure your website to do this, including:
- Through search engine optimization (SEO), it helps you attract internet search engine users looking for your unique solution.
- Your website visitors will find the answers they’re looking for.
- It can help convert more website traffic into customers.
Let’s take a closer look at why you should set your website up to answer your customer’s most common questions.
What are your customers’ common questions?
Every business with customers will inevitably run into customers with repeat questions. These are issues that seem to keep popping up, no matter how often you answer them. Your customers may ask them via your website, over the phone, or if you have a brick-in-mortar store, in person. After a while, you understand that these questions aren’t going away and are just a part of doing business.
Whenever a customer comes to you with a question, you have to ask yourself two questions:
1. How can I answer this is as efficiently and effectively as possible?
2. Does my business have the ultimate solution they’re looking for?
You’ll want to compile the common questions you receive from your customers. You can collect these from phone calls, in-store requests, emails, or information collected via your website. Once you’ve identified the questions, now you should gather the answers.
What are the solutions you offer?
When you start reviewing these common questions, write them all down and go about determining the answers to each one. This is where you can figure out whether your business and your product or service offer the ultimate answer the customer is seeking. Assemble all the common questions in one place – a Word document, notepad, or whiteboard works, wherever you take notes. You can then compile all the answers to those questions in the same place. Make sure your questions and answers match the information your customers are seeking. They don’t have to be word-for-word recreations of your customer’s questions, but they should include the keywords your customers are using (this will be important later).
You now have a list of frequently asked questions (FAQ) along with the answers to those questions. Now you can use these, and inbound marketing, to attract more customers.
What is inbound marketing?
Inbound marketing is the practice of developing digital content on your company’s website that will attract customers who are searching the internet for the solution they offer. For example, if a photographer in Great Falls, Montana wanted to attract internet searchers looking for a photographer, they’d use the target keyword of “Who is the best photographer in Great Falls, Montana?” or search terms like that. It’s called “search engine optimization,” or SEO.
Inbound marketing can apply to any type of content found online. This can include blog posts, social media, or other sections of your website. Businesses can also create YouTube videos with keywords as well. Inbound marketing is all about trying to attract people on the internet who are searching for the specific offer you’re providing. The key is to know what they’re asking for and the search terms they’re using, which is where your FAQ comes in.
While it’s great to be able to produce a lot of digital content that answers your customers’ questions, not all businesses have the budget for that kind of robust content creation. But that’s okay if you don’t – you can still reliably answer all your customers’ common questions while also attracting some new customers as well at the same time.
How you can use content to answer your customers’ common questions
You have a small budget. Your marketing department isn’t a department – it’s you. You don’t have the time, resources, or money to develop any kind of complicated marketing campaign with lots of content. But you’ve compiled your FAQ loaded with the keywords your customers are searching for. Now what do you do?
You use the most powerful tool available to you in your digital toolbox: your website. Creating a FAQ section of your website is an easy way to build content that both answers your customers’ concerns while hopefully attracting more customers to your solution with the right keywords. It’s as easy as adding an additional section to your site with all the questions and answers you gathered earlier.
The bottom line? For any successful business, your customers are always going to have questions for you. Many of those questions will continually come up. To save both you and your customers’ time, you can develop a comprehensive FAQ section on your website. This will save your customers having to reach out to ask their questions, taking a proactive approach. It will also save you the effort of having to answer it. Not only will your customers appreciate this convenience, but you may also attract other people searching for your product or service via the internet.
Interested in learning how to use SEO to attract more customers for your Great Falls business? Contact us today!