How To Generate More Leads Using Your Google Business Profile
Whether you’re operating a small local business or a massive global corporation, it’s essential to have a strong and consistent online presence.
With 252,000 new websites appearing every day, the internet is a pretty crowded place these days! If you want to stand out online, you’ve got to go all in on your business’s online presence, from investing in a user-friendly website to connecting with your customers across various social media channels.
One of the most effective ways to increase your online presence for lead generation is creating a Google Business Profile.
With an estimated 8.5 billion Google searches every day, a Google Business Profile can serve as a powerful tool for attracting potential customers and high-quality leads for your business.
What Is A Google BUsiness Profile?
Formerly known as Google My Business, Google Business Profile is a free tool that allows businesses to manage and easily maintain their online presence.
Whether people search for your business directly or for keywords related to your products or services online, your Google Business Profile appears at the top of Google search and Google Maps.
This is a quick and simple way for people to access vital information about your business, such as how to reach you, where to find you, and when you’re open for business. Your Google Business Profile also gives your audience a closer look at your business with images, Google reviews, and more.
How to use your Google Business Profile to generate leads and attract your dream customers
It’s super easy to harness the full potential of this free tool so you can start generating leads and organically reach your target audience in no time.
Let’s dive right in!
1. Create A STrong Profile
A super important part of the lead generation process is creating an effective Google Business Profile that truly reflects the quality of your business.
Just like on your website, it’s essential to present the best version of your business on your Google Business Profile. Don’t forget to include all the relevant information potential customers will be looking for when they’re searching online, including:
- Business name
- Business address
- Contact information
- Link to website
- Hours of operation
- Business category
- Brief description of your business
A complete and detailed Google Business Profile is more likely to attract potential leads.
Now your profile is loaded with all the necessary information to make it easy for potential customers to understand your business. Next, it’s time to make sure your business not only sounds appealing but looks attractive too.
Use high-resolution images and videos to represent your business and showcase your products, services, and brand identity.
Let your audience get to know you and your business by including photos of your storefront (if you have one), your products, team members, and anything else that makes your business special to attract potential customers.
2. Showcase Customer Reviews And Engage With Potential Customers
In an online world, establishing trust is everything. That’s why great reviews can seriously impact sales by building trust between you and your customers.
In fact,
81% of Google users check online reviews before visiting a business or making a purchase. If you’re not sharing your positive reviews and testimonials online, you might be making yourself invisible to a significant portion of your target audience.
Encourage your happy customers to leave their personal reviews on your Google Business Profile so other people can see just how wonderful your business really is.
Google reviews also offer a fantastic opportunity for you to engage with your customers online.
Whether you receive positive or negative feedback, respond promptly and professionally to all reviews to demonstrate the level of customer care you provide and just how seriously you take their input.
You can also interact with potential leads by participating in your profile's questions and answers section. Remaining responsive on your profile is a great way to impress a qualified lead and encourage them to convert to a loyal customer.
3. Create Posts And Google Ads
With a Google Business Profile, you can create and share posts about events, promotions, and other important updates.
Posts are a great way to keep your profile fresh and engaging. At the same time, they provide the perfect opportunity to link to downloads, brochures, or landing pages and, ideally, receive their contact information in exchange for helpful resources and materials.
Sharing content relevant to your audience with a clear and compelling Call To Action is a highly effective way to promote online lead generation. Your business and expertise are invaluable! The content you post is another way to share that with the community you serve.
To further boost your visibility online, you can run paid Google Ads to promote your offerings and updates directly from your Google Business Profile, casting your net even wider.
4. Optimize Your Profile For Performance And Usability
Search engine optimization (SEO) refers to optimizing your website’s content and design to rank higher on Google.
SEO can also be applied to your Google Business Profile by including the relevant local keywords that your target audience is using when searching for your products or services online so that it appears higher on Google search. (If this sounds a little confusing, don’t worry! We can help!)
In addition, Google provides valuable insights about how Google users interact with your profile, giving you a deeper understanding of your audience so you can tailor your content and strategies to respond to their needs.
5. Update Your Profile Regularly
Just as you need to keep your website content fresh and up-to-date, your Google Business Profile also needs to be updated on a regular basis.
Your profile will only be able to help you generate leads if it’s well-maintained. Consistent, strategic updates are key to keeping your profile ship shape.
This means updating any changes to your business – from your hours of operation to the products and services you currently offer – so that customers and qualified leads always know what to expect.
Don’t forget to engage with your audience by responding to any new reviews that come in and by continuing to post relevant and attractive content.
Create A Results-Driven Lead Generation STrategy With 406 Marketing & Design
To achieve your growth goals and get ahead in such a competitive space, you must constantly work on attracting and nurturing high-quality leads for your business.
When you make the most of your Google Business Profile, you can significantly improve the number and quality of leads you receive by reaching a wider audience and making a lasting impression.
We’re the experts in creating lead generation strategies tailored to your business’s unique needs and goals.
At 406 Marketing, we help small business owners attract local customers, create a sophisticated online presence, and build trust and credibility with their audience.
We'll also take care of your website's design, local SEO, website support, Google ads, and much more.
Reach out, and we'll get the conversation started!