How To Get More Leads From Your Website

10 Elements Your Website Needs To Generate more Leads

As a local business owner, your website is often the first point of contact between your company and potential customers. It's crucial that your site not only captivates visitors but also efficiently converts them into leads. In the digital age, where competition is fierce and attention spans are short, having a website that stands out is more important than ever. 

1. Unique Selling Proposition At The Top

2. Implement Your Brandscript Into Your Messaging

Incorporate your brand value and unique attributes into various elements of your website. This creates a cohesive narrative that threads through every aspect of your online presence, resonating with your target audience and reinforcing what your brand stands for. 

Communicating your brand's values and unique selling points: 

• Distinguishes your business from competitors
• Helps potential customers understand why they should choose your products or services over others
• Helps customers build a connection with your brand
• Builds brand identity and loyalty
• Guides customer expectations
• Enhances credibility and trust
  

3. Engaging Headlines

Engaging headlines are what capture the attention of visitors and enhance user engagement. A compelling headline is the hook that entices users to delve deeper into your content. A well-crafted headline can also contribute to the overall SEO strategy, making content more discoverable in search engines. 

Engaging headlines will:

• Draw your audience in 
• Enhance website visibility 
• Improve user engagement and retention 

4. Efficient Content

Web users typically have short attention spans so they don’t read websites, they scan them. A well-structured website with clear, concise content contributes to a positive user experience. Navigation becomes easier, allowing users to find the information they need without frustration. 

• Make your content easy to digest as people scroll through 
• Focus only on what is relevant and important to communicate 
• Use short powerful statements that get to the point 
• Use more bullet point lists & way less paragraphs 
  

5. Clear Calls To Action

Direct Call To Action - The First Step You Want Your Customer To Take To Engage Your Business (Sign up, Call, Contact, Schedule, Buy, etc). This should be easily accessible throughout every page. Include a Call To Action section at the bottom of every single page, within your menu, linked in your footer, on a contact page, blog page, and even within the page content itself. You want to make it as easy as possible for them to take that first step. This means no additional obstacles like extra clicks, waiting, scrolling, or load time.

Transitional Call To Action- Offer them a no risk, high value way to learn more about your industry, the problem they’re facing, and how you as the expert can help them. This could be a downloadable pdf, video course, checklist, or helpful tool. This helps you build credibility as a knowledgeable expert who can help them with their problem when they’re ready to take the next step. 

6. Mobile Friendly & Responsive Design

A mobile-responsive website automatically adjusts its layout, content, and navigation features to fit the screen size and resolution of different devices, ensuring a seamless and user-friendly experience. Since a significant number of users browse on mobile devices, a responsive design ensures a seamless experience for all users.

7. Establish Credibility To Build Trust

Use customer reviews, testimonials, case studies, photo galleries, certifications, statistics, and trust badges to build trust and reassure potential customers about your credibility​. These elements act as social proof, demonstrating that others have had positive experiences with your business. 

8. Build Your Website As A Lead Generating Tool

The website is a critical touchpoint in the overall customer experience, serving as an entryway to your business. Understand how your website plays into the customer journey and funnel the customer through the experience accordingly. Your website should be intentionally designed to ensure a seamless transition from online exploration to direct contact. 

To generate leads make sure your website:

• Can be found online through a search engine
• Establishes credibility & positions you as an expert
• Educates qualified customers on the problem you solve 
• Communicates brand value & customer expectations 
• Facilitates engagement with clear calls to action
• Loads quickly without errors
  

9. Speak To The Problem & Provide Your SOlution

Communicate the services you provide as solutions to the problems your customers are facing. Use headlines, short statements, and bullet points to outline the struggles you understand customers are experiencing and how by choosing to work with you, your business can alleviate those frustrations and provide them with a great experience. Paint a picture of what life looks like when those problems are solved. 

10. Pursue Connection Through Authenticity

Prioritize authenticity in your website's content to truly connect with your audience. Your website should capture the essence of your business and the people behind it, providing a genuine glimpse into your world. Your content should be a relatable and engaging narrative that truly connects with your visitors, fostering a sense of trust and community.

• Use real, original images that genuinely represent your brand and people
• Avoid generic stock photos
• Don’t use generic or vague content
• Your text should reflect your unique voice, values, and experiences 
• Speak directly to the needs and emotions of your audience
• Incorporate personal stories & customer testimonials
• Share your story, why you exist and what drives your passion