Website Conversion Optimization
Make Sure Your Website Looks Professional
Having a professional looking website goes a long ways when trying to convert website traffic into customers… Your website is similar to making a first impression. We recommend hiring a professional commercial photographer to help you with the photos on your website. This will help ‘wow’ users when they land on your site, as well as help you stand out ahead of your competitors.
Make sure your website is mobile friendly.
57% of all U.S. online traffic now comes from smartphones and tablets (BrightEdge, 2017). Consumers now spend more than five hours a day on their smartphones. If your website is not optimized for mobile your going to be missing out… You can test your site using Google’s Mobile Friendly Test Tool.
Clearly communicate the customer’s problem, and your solution.
What problem are you solving? What is your potential customer looking for? How can you help them? Answering these questions within your content will make a huge difference on the effectiveness of your website. Audit the content on your website and make sure it’s useful or serves one of these purposes.
If you’ve worked with some great brands, or have positive customer reviews display them on your site to help gain the trust of your website visitors.
Have a primary call to action on every page.
If you want people to take action on your site you must tell them what you want them to do… If you want them to buy something, ask them! If you want them to come visit your store, tell them!
Have a secondary call to action.
If you’re selling products, have a storefront, or trying to build a business, growing an email list can be incredibly useful. Secondary calls-to-action can be great for building a subscriber base or email list… They also help you capture information for people visiting your site that aren’t quite ready to buy. Most sales take up to 7 interactions on average before closing the deal, these calls-to-action can get you another step closer to completing the sale.
An example of a secondary call to action might be ‘Enter your email address to receive our free guide’. Or download our 10 steps to better SEO!
Make sure your website loads quickly (under 3 seconds).
If your website is painfully slow to load users may click the back button before they even see it… Check your site speed online at gtmetrix.com
Make sure your website is easy to navigate and have a ‘common sense’ flow to it.
Don’t put unnecessary things in the menu or clutter your pages with content. Users should know exactly what you want them to do when they land on your site.
Optimize Your Site For Search Engines
One of the best ways to get more conversions on your website is to increase your traffic… One of the most cost effective ways to increase your website traffic is to make sure it’s optimized for search engines. If you’re looking for some SEO tips, check out our recently published Search Engine Optimization Guide for 2019.