Local SEO - 6 Steps for Better Local SEO

6 Steps For Better Local SEO

By | Blog

Performing well in local search doesn’t have to be complicated. Here’s a list of 6 simple steps you can do to make sure your Local SEO is on point.

1. Make sure you’ve claimed or created a Bing for Business & Google Business Page.
This is one of the most important things you can do for your local SEO. Having a verified Google & Bing Business page will make your local listing show up when people search for your particular service. Local listings in Google Search stand out and most visitors don’t scroll past them. Make sure you’re business is verified on Google & Bing. To verify your business on Google go here, for Bing go here.

2. Select all of the appropriate categories for your business.
Google & Bing Local pages get served based on relevancy to the users search. The primary categories listed on your local business pages will tell the search Engine what services you offer and will show your page to people searching for that service. Double check your business profiles and make sure you have your categories filled in.

3. Have complete Google & Bing Profiles.
Having a complete profile will give you the extra boost you need. Make sure your about section, hours of operation, website URL, service locations, and all contact information is filled in.

4. Add Photos
Adding your logo and appropriate photos to your Local Business pages will help them stand out in search. Giving you the opportunity to get more website visits, phone calls, walk-in-traffic etc.

5. Check your local listings on a regular basis.
Sometimes people will recommend edits to your local listings that may not be accurate. Or they may ask you for more information regarding your business. It’s a good idea to log in to them and make sure there aren’t any pending notifications.

6. If Possible, Enable Reviews
If your business allows, enable Reviews on Google & Bing. Profiles with positive reviews will rank better over pages without them. Potential customers also use Google Reviews as a quick way to judge the legitimacy of a business. If you’re profile has more reviews than your competitor it’s likely they will go with you instead.

The 6 steps listed above are geared towards your local business profiles which is just one avenue of having great Local SEO. For those that would like to take things a step further, make sure you have a website that has pages geared towards the keywords you are targeting. (IE Used Car Dealership, Hotel, Coffee Shop, Restaurant, etc.) Google & Bing serve the most relevant local listings to searchers. That means if you’re website seems more relevant for a specific term Google & Bing will give your local listing preference over the others. Ranking higher in local search can have a dramatic impact on the visibility of your business.

Facebook Page Verification

Is Your Facebook Page Verified?

By | Blog

If you’re using Facebook for business you need to make sure your page is verified! Look next to the name of your page, does it have a check mark next to it? If not you need to verify your Facebook Page immediately.

Why does my page need to be verified?

Having your page verified on Facebook will make it show up higher in search results, allowing more people to find and connect with your page.

How to Verify Your Facebook Page

Visit the page you’d like to verify, click settings in the top right corner. In the General Settings section you should see Page Verification. If you’re page is not verified click verify now. Facebook will attempt to call the phone number listed for that business. If you have access to that phone line, simply record the pin number they provide you, enter the pin you received on your screen and you’re done! If there isn’t a phone number listed for the business or if the number doesn’t match other sources you will have to verify by uploading documents showing your business name and other appropriate information.

SEO For Restaurants

SEO for Restaurants in 2017

By | Blog
Getting more foot traffic into your restaurant can be a challenging and overwhelming task…The truth is there’s a thousand different ways to market a business and attract customers. We are only going to focus on one of those methods in this post, Search Engine Optimization (SEO for Restaurants). After performing some local SEO for a Restaurant in Mesa AZ, We’ve compiled a list of 10 actionable steps restaurant owners can take to reach more customers in 2017. Read More

How To Use Social Media To Market Your Business

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How to Use Social Media to Market Your Business

If it’s your job to use social media to promote a product or service and you’re not 100% confident in what you’re doing then we have something for you!

Ever wonder things like…

Am I using the right platform?
Are people interested in what I’m offering?
What should I be posting?
How often should I be posting?
Where should I be posting?
Does social media really work?
How do I run an ad campaign?
What is organic posting?
How do I get the most bang for my buck?
How do I create a target audience?
We will be addressing all those points and more in our upcoming class “How to Use Social Media to Market Your Business”

Tuesday February 7th, 2017
5:15pm- 6:30pm
Great Falls College MSU Lifelong Learning

Sign up online at

http://www.campusce.net/greatfalls/course/use-social-media-to-market-your-business

406 Marketing & Design
(406) 217-1273
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